HOPE - OUR STORY
MAKE A DEDICATION
Welcome to POTI9N, where our premium spirits are made with a purpose. Our story began when Dovetta Dangerfield created a drink to provide her family with a sense of connection and joy as she battled cancer. Seeing the need for resources and support in our communities, we are committed to giving back through our products. Every purchase of POTI9N helps support individuals, families, and organizations affected by cancer. Join our community in raising a glass to quality, premium spirits, and supporting those in need.
POTI9N IS DEDICATED TO KANESHA DANGERFIELD.
It all began with a fresh new haircut and a chat between buds RJ and AD. As they chatted the day away, they stumbled upon the idea of creating a business that could help their community while also being a savvy investment. They both felt a sense of duty to inspire and encourage young Black entrepreneurs to make their mark and give back to their communities. So, with a few more chats and a sharp razor, the dynamic duo launched poti9n, hoping to curb systemic poverty and bring change to their community and beyond!
"We want poti9n to be a household name which is enjoyed across the world! Equally, we want our consumers to understand our mission and the "why" behind building a company/brand in this manner. We hope to leverage the success of this brand to help anyone who might be in need of support that we can provide"
- RJ & AD
René J. Cheatham III (RJ)
Co-Founder & Chief Spirits Officer
RJ's philanthropic attitude has been a vital part of his personal and professional endeavors, a nod to his upbringing. His transformative career in the finance industry as a non-profit and community advocate has led him to holding seats on boards and committees focusing on the education and development of his community. These values have become the backbone of his co-owned spirit company, poti9n. Each product's unique branding aligns with social causes such as Breast Cancer Awareness, Suicide Prevention, HIV & AIDS Awareness and curbing systemic poverty. RJ's and AD's vision for poti9n is household recognition as an inclusive brand supporting economic and cultural movements in underserved communities.
Arthur Dion Thrasher (AD)
Co-Founder & Chief Executive Officer
AD's professional background has often been on the open road - as an experienced truck driver and master barber , traveling across the country. His adventures have created the opportunity for constant networking and collaboration with multidisciplinary entrepreneurs. Along this journey, AD and RJ have cultivated a business relationship and innovative brand focused on uplifting their community and others in need. poti9n's unique flavor profile is a product of AD's tasteful creative direction and knowledge of spirits. He continues to work alongside RJ to amplify poti9n's reach and the goals of their community partners.